Turnbull & Asser appoints Poke to global digital business

Turnbull & Asser, the luxury shirtmaker that has dressed James Bond, Winston Churchill and Charlie Chaplin, has appointed Poke to handle its global digital communications.

Turnbull & Asser: hired Poke after a competitive pitch
Turnbull & Asser: hired Poke after a competitive pitch

The Royal Warrant-holding  shirtmaker is celebrating its 130th anniversary this year and has just released a range of online films that show how it makes its clothes.

Following a competitive pitch, Poke will handle the creative, design, user experience and strategy across the company’s digital portfolio.

Nik Roope, the executive creative director of Poke, said: "Luxury is a natural space for Poke to work in as brand owners need no education in the importance and value of beautifully crafted customer experiences.

"The Turnbull & Asser owners and management team have an inspiring ambition to fuse their rich heritage with progressive product and service innovation that will give bespoke a whole new resonance in the luxury space."

Turnbull & Asser has a worldwide client base and shops in London and New York.

Prince Charles awarded Turnbull & Asser a Royal Warrant in 1980.