Turner launches TV channel dedicated to classic movies

Turner Broadcasting has launched a film channel in the UK called Turner Classic Movies.

Turner Broadcasting has launched a film channel in the UK called

Turner Classic Movies.



TCM, which went on air last Friday with the director’s cut of The Big

Sleep, is available to viewers with Sky Digital and NTL cable. The films

are drawn from Time Warner’s library, which stocks more than 5,000

titles.



TCM is the third channel in the television company’s existing portfolio

which includes Cartoon Network and the general entertainment channel

TNT.



The channel will not just carry traditional spot advertising. Dee

Forbes, sales director at Turner Broadcasting, said that TMC will

encourage through-the-line advertising opportunities.



’TCM will offer advertisers tightly targeted sponsorship deals which

extend beyond pure airtime. As with Cartoon Network, TCM - a wholly

owned channel - will also offer advertisers on-air opportunities and a

dedicated website, while calling upon other resources from within the

Time Warner portfolio,’ she said.



Forbes predicts that potential advertising interest will come from car,

entertainment, fmcg, toiletries and leisure companies. Off-air

sponsorship will include plans for TCM to sponsor a series of themed

film seasons and client sponsorship on the TCM website. TCM will also

broadcast footage of contemporary filmmakers and screen celebrity

interviews.



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