Turner Broadcasting has launched a film channel in the UK called
Turner Classic Movies.
TCM, which went on air last Friday with the director’s cut of The Big
Sleep, is available to viewers with Sky Digital and NTL cable. The films
are drawn from Time Warner’s library, which stocks more than 5,000
TCM is the third channel in the television company’s existing portfolio
which includes Cartoon Network and the general entertainment channel
The channel will not just carry traditional spot advertising. Dee
Forbes, sales director at Turner Broadcasting, said that TMC will
encourage through-the-line advertising opportunities.
’TCM will offer advertisers tightly targeted sponsorship deals which
extend beyond pure airtime. As with Cartoon Network, TCM - a wholly
owned channel - will also offer advertisers on-air opportunities and a
dedicated website, while calling upon other resources from within the
Time Warner portfolio,’ she said.
Forbes predicts that potential advertising interest will come from car,
entertainment, fmcg, toiletries and leisure companies. Off-air
sponsorship will include plans for TCM to sponsor a series of themed
film seasons and client sponsorship on the TCM website. TCM will also
broadcast footage of contemporary filmmakers and screen celebrity