Turner Prize winner issues legal threat to BMP over VW ads

Gillian Wearing, the winner of this year’s Turner Prize, has accused BMP DDB of using her award-winning idea in the pounds 8 million advertising campaign for the launch of the new Volkswagen Golf.

Gillian Wearing, the winner of this year’s Turner Prize, has

accused BMP DDB of using her award-winning idea in the pounds 8 million

advertising campaign for the launch of the new Volkswagen Golf.



The campaign features various characters holding up boards with messages

written on them which are in complete contrast to the image of the

person holding them. A macho bouncer outside a nightclub holds a board

saying ’sensitive’ and a middle-aged male commuter’s sign says ’at

weekends my name is Mandy’. The campaign endline reads: ’Sometimes what

you see isn’t all you get.’



Wearing created a similar project, called Signs, in which she invited

people in the street to write down their thoughts on paper and took

photographs of them holding up their own messages, with the same

contradictory results.



A spokesman for Interim Art, Wearing’s agent, said a letter had been

drawn up by her lawyers.



James Best, the chairman of BMP, said: ’I’m sure there’s nothing in

it.



Ideas come from everywhere.’



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