Turner Broadcasting System is to be the exclusive commercial
television partner for BT’s broadband internet service, ADSL, when it
launches in June.
Turner, which owns CNN and the Cartoon Network TV channels, will provide
news, cartoons and interactive games for the service, which will be
available on demand to both home and business users.
Turner has been involved with BT’s trials of the ADSL service for the
past 18 months. However, much of what users will see when they switch on
will be new, including an interactive version of The Banana Splits, the
cult 60s show from Hanna-Barbera.
The Banana Splits has been reproduced by the Cartoon Network and will
premiere in the UK on ADSL. It will feature alongside interactively
enhanced versions of other cartoon favourites such as The Flintstones
The Cartoon Network’s service on ADSL will build on its UK website,
CartoonNetwork.co.uk, to offer more than 20 hours of cartoons that will
premiere on the broadband site, as well as cartoons that have been
produced for broadband only and will never have a network airing.
CNN will provide video-on-demand content, incorporating breaking world
and regional news and technology and entertainment news.
Casey Harwood, vice-president commercial director at Turner Broadcasting
System UK, said: ’During the course of the trial and working with BT we
have learnt how to maximise the technology and get the best out of it.
Producing content and programming for the PC is very different to
producing it for TV.’