Turner’s Toon FM107 set to target children

Turner Broadcasting is set to launch its first UK radio channel to promote the Cartoon Network brand.

Turner Broadcasting is set to launch its first UK radio channel to

promote the Cartoon Network brand.



Lifting characters straight from Cartoon Network, Toon FM107 will

broadcast across north-west and central London under a restrictive

service licence.



The channel will run for a ten-day period from 1 November, timed to

coincide with the school half-term break.



Programmes ranging from Scooby Doo to Jack Potato’s Cult Toons will

feature in a mix of stories, jokes, competitions and an events listings

guide, also accessible via the Cartoon Network website. The format will

feature 80 per cent music and 20 per cent news and child-orientated

discussions.



James Greville, Cartoon Network head, said it will concentrate on

getting the content right before it starts looking for advertisers - but

he confirmed the network had already secured Virgin Cola and Nestle to

sponsor the trial run.



Promotions will be broadcast on Cartoon Network’s satellite and cable

channel.



Greville said: ’Cartoon Network has already extended its offering from

TV, including Toon Text. The move is purely experimental. We’ll have to

see what the listener response is before we look at the future.’



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