Turner Broadcasting System is closing down entertainment channel
TNT and will broadcast Turner Classic Movies in its place.
TCM will launch on the analogue cable channel Astra 1C on 30 June. The
sales department is taking spot advertising on the movie channel for the
first time. Previously, the company had only sold sponsorship
Turner has also launched a channel called Boomerang, which will showcase
classic cartoons such as Top Cat and Wacky Races.
Boomerang will run from 6am until midnight seven days a week from 27
May, and will be available alongside Cartoon Network and Cartoon Network
Plus in all Sky digital homes. It will target children between the ages
of two and nine.
Dee Forbes, sales director at Cartoon Network, said: ’Boomerang and TCM
will offer advertisers creative and tightly targeted activities in the