Turquoise awarded Irish TV station rebranding work

LONDON - Irish TV channel TV3 has hired London-based design agency Turquoise to handle its rebrand.

Work by Turquoise will involve on- and off-screen executions and will be unveiled early next year.

Catherine Mackin, TV3 deputy director of programming, said: "We are delighted to be working with Turquoise on this significant step in TV3's continued development."

TV3 launched in 1998 and is Ireland's first independent, advertiser-supported, free-to-air TV channel.

TV3 broadcasts a mix of information and entertainment shows, the bulk of which are UK and US imports including ITV's 'Coronation Street' and 'Bad Girls'.

Turquoise managing director Sharon Wheeler said: "TV3 has become a very important part of life in Ireland.

"The channel offers a real mix of programming and we intend to create an identity package which builds on the excitement and full entertainment experience that TV3 viewers have come to expect and love."

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