Tussaud's Group hands SP account to Chilli Marketing

The Tussaud's Group (TTG) has handed Chilli Marketing its SP account for the next three years.

TTG plans to take a more strategic approach to its promotional partnerships, and has given Chill responsibility for product sourcing and negotiating high-profile, third-party partnerships for both group and individual promotions.

The account is headed up by Chilli's managing directors David Hicks and Richard Shirley. A seven-strong account team will work on the individual attractions - Madame Tussaud's, Alton Towers, The London Planetarium, the London Eye, Chessington World of Adventures, Thorpe Park and Warwick Castle.

"We felt there was a need for a much more focused approach to our promotions,

said TTG group commercial director Bruce McKendrick.

According to Chilli's Hicks, the aim is to devise promotional firsts and introduce some exclusivity into the group's activity. "TTG's promotions have been run very successfully over the last seven years, but it's time for a new approach,

he said.

TTG is investing over £30million in new rides at Alton Towers and Thorpe Park next year. Chessington will see new family attractions, and further international expansion is planned.

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