Tussauds talks to agencies about DM

Tussauds Group, the attractions and theme park owner, is talking to direct agencies about a brief to promote its customer loyalty card.

The brief centres on plans to promote its Annual Pass, which allows customers access to all of its attractions.

In the UK, the Tussauds Group attracts 15 million customers a year. The company, which operates seven theme parks and tourist attractions in the UK, is looking to cross-sell to customers across its different brands.

These include Thorpe Park, Chessington World of Adventures, Alton Towers, Madame Tussauds and the London Eye, in which it is a founding partner.

Last year, the company began to ramp up its advertising to support an ambitious growth strategy. In October, it handed Spinnaker a DM brief to attract schools and group visitors to its parks and encourage repeat visits.