The brief centres on plans to promote its Annual Pass, which allows customers access to all of its attractions.
In the UK, the Tussauds Group attracts 15m customers a year. The company, which operates seven theme parks and tourist attractions in the UK, is looking to cross-sell to customers across its different brands. These include Thorpe Park, Chessington World of Adventures, Alton Towers, Madame Tussauds and the London Eye, in which it is a founding partner.
Last year, the company began to ramp up its advertising to support an ambitious growth strategy. In October, it handed Spinnaker a DM brief to attract schools and group visitors to its parks and encourage repeat visits.
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