TV channels battle for primetime news slots

The shape of news coverage on UK TV is set for a widespread revamp from next week as both ITV and Channel 5 reposition their news bulletins, while Sky and the BBC overhaul their news formats.

The shape of news coverage on UK TV is set for a widespread revamp

from next week as both ITV and Channel 5 reposition their news

bulletins, while Sky and the BBC overhaul their news formats.



From Monday 8 March, ITV’s News at Ten is being replaced by ITV Evening

News at 6.30 and ITV Nightly News at 11pm. Meanwhile, Sky News will

launch a new-look 10pm news bulletin called Sky News at Ten.



Both launches will be backed by advertising campaigns. Sky News is

taking strip ads in the terrestrial TV listings pages of the national

press, with creative work by St Luke’s and media buying by Universal

McCann.



ITV is also running a major promotional push, both for the news

bulletins - with creative work by HHCL & Partners and media buying by

Motive - and for its new peak-time schedule.



A press and poster campaign to launch the peak-time line-up breaks this

week. At the same time, Scottish Amicable has signed up as the first

sponsor to take advantage of the new-look 10pm slot, sponsoring the

forthcoming ITV drama, Wonderful You, in a pounds 750,000 deal.



On Monday 15 March, Channel 5’s news will shift from 7pm to 6pm. The

channel was given the green light to reschedule its bulletin by the

Independent Television Commission last week. It had originally requested

a 5.30pm slot (Campaign, last week), which was rejected by the ITC on

Thursday.



The 6pm 5 News will include more live reporting, while the channel’s

hourly news updates are being extended. The 7pm slot will be used to run

more general entertainment aimed at a younger audience.



On Monday 10 May, the BBC is revamping its 6pm news bulletin with a more

informal style and a regular anchorman, Huw Edwards.



Perspective, p18.



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