TV industry mourns death from cancer of ITC’s Frank Willis

The advertising industry has reacted with sadness to the death of Frank Willis, the Independent Television Commission’s former director of advertising and sponsorship.

The advertising industry has reacted with sadness to the death of

Frank Willis, the Independent Television Commission’s former director of

advertising and sponsorship.



Willis, who retired last November on the grounds of ill health, died of

cancer on Tuesday, aged 52. He leaves behind a widow and two

children.



A respected figure within the media and advertising industry, Willis

joined the ITC when it was established on a statutory basis in 1990. He

was previously controller of advertising at the Independent Broadcasting

Authority.



John Hooper, director-general of the Incorporated Society of British

Advertisers, said: ’It’s an immense loss to the ITC and the advertising

industry in general. Frank had the unusual ability to analyse situations

and get to a clear point of view on things. As a regulator, he had to

take a hard line occasionally, but he listened to your view and was a

strong defender of free speech for advertisers.’



Nick Phillips, director-general of the Institute of Practitioners in

Advertising, told Campaign: ’Frank had enormous intelligence, fairness

and wisdom. He did a very difficult job extremely well. He was a

delightful friend with an infectious laugh and a love of telling

stories.’



Peter Rogers, chief executive of the ITC, said: ’He was a wonderful

colleague and friend and it is comforting, at this time of loss and

grief, to hear so many in the industry reflect the enormous regard in

which he was held.’



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