TV Licensing "Needn't be a drama" by Red Bee

TV Licensing's first campaign in five years spoofs three distinctive dramatic genres to deliver the message that renewing a TV licence "needn't be a drama".

The trio of spots feature scenes inspired by espionage thrillers, teen sci-fi/horror and 1980s American soaps and star actors including Samuel West, Samuel Anderson, Saffron Hocking and Samantha Spiro. They will run across BBC channels and are supported by six radio executions.


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