TV Licensing "Needn't be a drama" by Red Bee

TV Licensing's first campaign in five years spoofs three distinctive dramatic genres to deliver the message that renewing a TV licence "needn't be a drama".

The trio of spots feature scenes inspired by espionage thrillers, teen sci-fi/horror and 1980s American soaps and star actors including Samuel West, Samuel Anderson, Saffron Hocking and Samantha Spiro. They will run across BBC channels and are supported by six radio executions.

Credits

Client
Head of marketing
Head of sales and marketing
Head of communication and policy
Communications manager
Lead creative agency and production
Deputy executive creative director
Creative
Director
Head of production
Head of client services
Head of content strategy
Account manager
Production manager
Lead strategic agency
Group account director
Head of consumer engagement

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