TV magazine market shows improvement

- The picture for the TV market has improved on the previous round of ABCs, with IPC TX's What's On TV continuing to lead the pack as the biggest paid-for title.

- The picture for the TV market has improved on the previous round of ABCs, with IPC TX's What's On TV continuing to lead the pack as the biggest paid-for title.

What's On TV grew 3.6 per cent year on year to 1,813,780 while Inside Soap succeeded in scoring the largest rate of growth year on year, with a 24.5 per cent rise in sales to 251,867.

The success of Attic Futura's Inside Soap has spurred IPC to launch a new monthly soap title, Soap Life, in August. Sly Bailey, managing director of IPC TX, said: "We see Soap Life as building on the success of What's On TV. It's a great extension for our portfolio."

BBC Magazines' Radio Times was down slightly year on year, with a circulation of 1,390,481. The dip came in spite of average monthly bulk sales of 42,656 copies, causing some competitors to question the value of such high bulk sales.

Redwood Publishing's Skyview magazine, formerly known as the Sky TV Guide, posted a decline of 15.2 per cent year on year to just over 3 million. The Cable Guide meanwhile, turned in a healthy sales increase of just over 23 per cent to 1,975,356.

IPC TX is expected to make an announcement about the development of electronic formats for TV listings shortly. Bailey said: "We do see a portfolio of complementary products, both print and electronic." She added that she hoped electronic services would be introduced by the end of the year.

Verdict: The TV magazines market is still extremely competitive, but it is beginning to broaden out, with the development of soap titles and the future development of digital listings, in both magazine and electronic formats.



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