TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Everybody’s favourite Glaswegian made a break from Cracker, instead turning up on a plague-ridden boat in a feature-length version of Robert Louis Stevenson’s classic novel, the Ebb-Tide.

Everybody’s favourite Glaswegian made a break from Cracker, instead

turning up on a plague-ridden boat in a feature-length version of Robert

Louis Stevenson’s classic novel, the Ebb-Tide.



Robbie Coltrane has hasn’t been seen lately as anything but the

facetious shrink with a penchant for wine, women and song. The Ebb-Tide

attracted Cracker fans, as well a literate audience, being heavier than

adaptations such as Emma and Pride and Prejudice.



The advertisers in the first break were One-2-One (Up-2-You), DHL, PC

World, Heinz Tomato Ketchup, Colgate Total and Rolling Rock.



One-2-One’s latest product, the Up-2-You pre-paid voucher scheme, has a

broad media strategy, targeting light entertainment, drama and films.

The break was seen as an opportunity to step up its competition against

rivals.



Rolling Rock was put in the break to reach a more discerning and

upmarket younger male audience. The programme was seen to reflect the

brand’s personality.



Heinz bought into the break as its recent advertising fits in with

programmes with high production values, such as the Ebb-Tide.





Programme: The Ebb Tide

TV station: ITV

Date: 24 September, 21.00

Break transmission time: 21.20

BARB: 9.8 housewives with children TVRs

Client: One-2-One

Agency: Motive

Buyer: Sarah Nicholls

Client: Rolling Rock

Agency: Motive

Buyer: Danny Goldman

Client: Heinz Tomato Ketchup

Agency: CIA

Buyer: Patrick Rogers