TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Trainspotting, the film adapted from the cult novel by Irvine Welsh, premiered on Channel 4 last week with a cast including Ewan McGregor, Robert Carlyle and Jonny Lee Miller. It was guaranteed to pull in the punters.

Trainspotting, the film adapted from the cult novel by Irvine

Welsh, premiered on Channel 4 last week with a cast including Ewan

McGregor, Robert Carlyle and Jonny Lee Miller. It was guaranteed to pull

in the punters.



The film follows the lives of a group of lads living on the rougher side

of Edinburgh and recounts criminal acts which feed their growing drug

addiction. Despite this controversial subject matter, the film failed to

deter advertisers.



Advertisers in the first break were Levi’s, Oasis’s Be Here Now,

Vodafone, Polaroid and Audi A8.



Levi’s used the spot to launch its ’White Tab’ range. They were taking

advantage of a target audience perceived to be stylish,

fashion-conscious and aged 16-34.



Polaroid used the slot to position its camera as a fun product which

shouldn’t be associated with the 70s any longer. The camera is promoted

as an item for a good night out, and the film provided the perfect

environment to get people into the right frame of mind.



Audi chose the break to advertise the Audi A8 range. Aimed at ABC1 men,

the idea was that viewers would make a deliberate decision to watch the

film, given prior media interest.





Programme: Trainspotting

TV station: Channel 4

Date: 26 November, 22.00

Break transmission time: 22.23

BARB: Men 16-34 11.5 TVRs (live)

Client: Levi’s White Tab

Agency: Motive

Buyer: David Benson

Client: Polaroid

Agency: Motive

Buyer: Jez Groom

Client: Audi

Agency: BBJ Media Services

Buyer: Sharon Thomson



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