TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Those wanting schmaltz, sentimentality and Victoriana are guaranteed all three in a Catherine Cookson drama. The Rag Nymph revolves around a girl, orphaned when her mother is killed by a local pimp, who is then sent to convent school to learn about life the hard way.

Those wanting schmaltz, sentimentality and Victoriana are

guaranteed all three in a Catherine Cookson drama. The Rag Nymph

revolves around a girl, orphaned when her mother is killed by a local

pimp, who is then sent to convent school to learn about life the hard

way.



The three-parter kicked off on Friday at peaktime and was certain to

attract a strong female audience. It also offered a clear alternative to

the slots on Channel 4 and BBC 2 while competing with the US film

thriller, the Fatal Image, on Channel 5.



Advertisers in the first break were Tesco, Cellnet, Cheltenham &

Gloucester, Abbey National and Ovaltine Options.



Cheltenham & Gloucester was in a spot that it hoped would produce an

ABC1 upmarket female audience where ratings would be high.



Tesco’s campaign emphasising value broke in this slot, achieving high

audiences among housewives in one of the strongest audience ratings for

the week.



Ovaltine Options is an obvious fit with a Catherine Cookson pot-boiler,

and found a captive target audience.



Programme: The Rag Nymph TV station: ITV (Yorkshire Tyne Tees)

Date: 3 October, 21.00

Break transmission time: 21.20 BARB: Housewives 27.3 TVRs (live)

Client: Cheltenham & Gloucester

Agency: Zenith Media

Buyer: Chris Nolan

Client: Tesco

Agency: Western International

Buyer: Scott Green

Client: Ovaltine Options

Agency: CIA Medianetwork

Buyer: Carl Hillary



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