OK, so this was hardly a difficult call. Friends has passed into
popular culture, and this first episode of a new series was guaranteed
to be a ratings winner, with lots of promotional support from Channel
Among the advertisers buying into the programme were: United Distillers’
Tony’s Freezer Cocktails, Minx magazine, St Ivel’s Utterly Butterly,
Diet Coke, Electronic Arts and Hooper’s Hooch.
The fact that Friday was American Independence Day and that Friends is
pretty much an all-American programme offered a neat opportunity.
For Tony’s Freezer Cocktails, the American theme suited the ad’s US
sitcom-style tone and Friends’ young female audience matched the target
For Hooper’s Hooch, the significance of Independence Day was important,
but Friends was also seen as a safe bet for a product that has come
under a lot of scrutiny following concern over alcopops. Friends’
environment provided a good fit with the brand.
Wella’s presence in the ad break was obvious, since the brand is also
the series’ sponsor. For Wella, Friends delivers the right numbers, the
right profile and the right kudos.
Client: Hooper’s Hooch
Agency: BBJ Media Services
Buyer: Simon Bevan
Agency: New PHD
Buyer: Martin Dewhurst
Client: Tony’s Freezer Cocktails
Agency: TMD Carat
Buyer: Steve Hobbs
TV Station: Channel 4
Date: 4 July, 21:00
Break transmission time: 21:15
BARB: 16-34 adults TVRS (live).