TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

OK, so this was hardly a difficult call. Friends has passed into popular culture, and this first episode of a new series was guaranteed to be a ratings winner, with lots of promotional support from Channel 4.

OK, so this was hardly a difficult call. Friends has passed into

popular culture, and this first episode of a new series was guaranteed

to be a ratings winner, with lots of promotional support from Channel

4.



Among the advertisers buying into the programme were: United Distillers’

Tony’s Freezer Cocktails, Minx magazine, St Ivel’s Utterly Butterly,

Diet Coke, Electronic Arts and Hooper’s Hooch.



The fact that Friday was American Independence Day and that Friends is

pretty much an all-American programme offered a neat opportunity.



For Tony’s Freezer Cocktails, the American theme suited the ad’s US

sitcom-style tone and Friends’ young female audience matched the target

market.



For Hooper’s Hooch, the significance of Independence Day was important,

but Friends was also seen as a safe bet for a product that has come

under a lot of scrutiny following concern over alcopops. Friends’

environment provided a good fit with the brand.



Wella’s presence in the ad break was obvious, since the brand is also

the series’ sponsor. For Wella, Friends delivers the right numbers, the

right profile and the right kudos.



Client: Hooper’s Hooch



Agency: BBJ Media Services



Buyer: Simon Bevan



Client: Wella



Agency: New PHD



Buyer: Martin Dewhurst



Client: Tony’s Freezer Cocktails



Agency: TMD Carat



Buyer: Steve Hobbs



Programme: Friends



TV Station: Channel 4



Date: 4 July, 21:00



Break transmission time: 21:15



BARB: 16-34 adults TVRS (live).



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