Another series from the woman about whose drama the word ’gritty’
was invented: Lynda la Plante’s latest outing, Supply and Demand, is a
six-parter following the exploits of an experimental undercover crime
unit. The somewhat peculiar cast is headed by born-again tough nut,
Miriam Margolyes - perhaps best-known for her come-hither voiceover as
the Cadbury’s Caramel rabbit. Martin Kemp from Spandau Ballet also pops
up in a meaty role.
Advertisers in the first break were Vauxhall Vectra, American Express,
Buena Vista Entertainment’s Flubber video, Halifax Mortgages, Vaseline
Intensive Care and Quorn.
Quorn’s buyer realised that the brand’s target audience of housewives
with children was bound to convert well during a drama of this type, and
was particularly keen on reaching the super-high ratings that Lynda la
Plante pulls in.
The buyer for Halifax wanted a high-rating spot as this was the first
showing of the new ad. Supply and Demand was deemed upmarket enough for
the target audience.
The Vauxhall Vectra was also launching its campaign and the buyer
identified the same reasons for wanting to get into the break.
Programme: Supply and Demand
TV station: ITV Carlton
Date: Tuesday 1 September, 21.00
Break transmission time: 21.18
BARB: 17.7 housewives TVRs
Agency: New PHD
Buyer: Harriet Perry
Agency: Western International
Buyer: Chris Wright
Media Buyer: Mark Webster