The Pepsi Chart has made the move from commercial radio to TV, and
is billing itself as a genuine alternative to the BBC long-runner, Top
of the Pops. Presented by Rhona Mitra and Eddy Temple-Morris, the show
boasts genuinely live acts, all recorded at a jolly night out at the
No prizes for guessing what the main type of advertiser in the show’s
centre break was. Record companies queued to get their new releases in
front of the dead-cert 15-24 audience.
Advertisers in the break were HMV for its February sale, Adidas,
McDonald’s, Polygram’s Ultimate Club Mix, Global Records’ Funky Divas
compilation, Pot Noodle and the feature film, In and Out.
The Adidas buyer knew that the the Pepsi Chart would be perfect for the
brand, given that there are not many music shows around and the sort of
audience they attract is difficult to find elsewhere.
Pot Noodle’s fit in the programme was also impeccable, and the buyer was
particularly keen to be in the first of the series. The HMV buyer stated
the obvious: ’The Pepsi Chart is about music, and we sell records.’ You
can’t say fairer than that.
Programme: The Pepsi Chart Show
Client: Pot Noodle
Agency: BMP Optimum
Buyer: Peter Belkin
Agency: New PHD
Buyer: Steven Sworder
Programme: The Pepsi Chart
TV Station: Channel 5
Date: 4 February, 20.00
Break transmission time: 20.15
BARB: 2.5 15-24 adults TVRs