TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Anyone who decided to tune in to Full Frontal in Flip Flops on Carlton late last Tuesday night was in for a treat. The documentary followed different groups of British naturists strutting their stuff around the countryside while encouraging the camera crew and production teams to do the same.

Anyone who decided to tune in to Full Frontal in Flip Flops on

Carlton late last Tuesday night was in for a treat. The documentary

followed different groups of British naturists strutting their stuff

around the countryside while encouraging the camera crew and production

teams to do the same.



Of course, Campaign uses the word ’treat’ advisedly. If you like your

appendages to be the shape and size of a button mushroom, then you would

have walked away happy.



The first commercial break attracted six advertisers including Rover

(200 and 400 series), ONdigital, Harrods’ Sale, Sunny Delight, Sony

Playstation and Cyprus Tourism.



Rover and ONdigital ran two spots each, with each advertiser hoping to

target what promised to be a predominantly light-viewing, cross-section

of the population.



Sony Playstation was keen to buy into more novelty programming in a

standard ITV schedule and used the nudity element to target young male

viewers.



Rover was also able to target an audience of upmarket ABC1 men by

positioning ads for the 200 and 400 series at the beginning and end of

the centre break. Likewise, ONdigital used the later time slot to target

lighter viewers.





Programme: Full Frontal in Flip Flops

Channel: ITV Carlton

Date: 5 January, 22.40

Break transmission time: 23.03

BARB: 9.4 Men TVRs (live)

Client: ONdigital

Agency: New PHD

Buyer: Harriet Perry

Client: Rover 200 and 400 series

Agency: Zenith Media

Buyer: Jason Carter

Client: Sony Playstation

Agency: Manning Gottlieb Media

Buyer: Vicky Williamson



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