The return of Tracey Ullman to British screens has been awaited by
some and met with resounding antipathy by others. For her new show, it
seems the comedienne has reinvented herself as a Tracey Ullman/Ruby Wax
Channel 5 proudly bagged the first viewing rights in the UK and placed
Ullman in the peak 8.30pm slot, confident the show’s US success would
translate over here. However, the reviewers generally panned the show,
complaining of a severe lack of irony.
Five advertisers raised enough enthusiasm to bag a place in the centre
break: 20th Century Fox with its video release of the Fifth Element,
Neutrogena hand cream, Shredded Wheat, Jif Kitchen Spray and the
The Times was promoting its Saturday relaunch and the buyer thought this
tied in well with Tracey Takes On ..., deeming it the right sort of
environment for the newspaper.
Shredded Wheat chose the slot to target ABC1 housewives and the buyer
took the show’s success in the US as proof it was a good place in which
to launch a run of ads for the breakfast cereal.
Jif Kitchen Spray cited similar reasons for its appearance.
Client: Shredded Wheat
Agency: Universal McCann
Buyer: Tony Newby
Client: The Times
Agency: TMD Carat
Buyer: Janette Harrison
Client: Jif Kitchen Spray
Agency: Initiative Media
Buyer: Martyn Greek
Programme: Tracey Takes On ...
TV station: Channel 5
Date: 8 January, 20.30
Break transmission time: 20.45
BARB: 0.9 housewife TVRs (live)