Now a national institution of sorts, the Brits guarantees a massive
16-24-year-old audience. Breaks towards the end of the show usually pull
higher ratings. By then, all the best producer’s courier-type gongs have
been dished out and Liam and Noel Gallager are busy sticking two fingers
up at the audience - if they turn up at all.
The punters don’t just watch the Brits to see if their favourite combo
has walked away with anything. They’re waiting for a stunt like Jarvis
Cocker’s mooning the Michael Jackson troupe or a repeat performance of
the Mick Fleetwood/Sam Fox farrago.
Advertisers in the 9.05 break were Levi’s 501 - the TV debut of the new
ad - Burger King, Peanut Lion Bar, Bodyform and Adidas.
Even though the ratings may have been higher in a later break, Levi’s
weighed up the difference between getting in early or holding off until
the ratings may or may not have been higher.
Bodyform bought in because of the number of young women tuning in, while
Burger King reckoned that this was one of the best opportunities of the
year to deliver a huge 16-24 male bias audience.
Programme: The Brits
TV station: ITV Carlton
Date: 10 February, 20.00
Break transmission time: 21.05
BARB: 17.2 housewives with children TVRs (live)
Buyer: Will Phipps
Agency: Roose & Partners
Buyer: Annie Michaels
Client: Burger King
Agency: Zenith Media
Buyer: Duncan Cooper