TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Now a national institution of sorts, the Brits guarantees a massive 16-24-year-old audience. Breaks towards the end of the show usually pull higher ratings. By then, all the best producer’s courier-type gongs have been dished out and Liam and Noel Gallager are busy sticking two fingers up at the audience - if they turn up at all.

Now a national institution of sorts, the Brits guarantees a massive

16-24-year-old audience. Breaks towards the end of the show usually pull

higher ratings. By then, all the best producer’s courier-type gongs have

been dished out and Liam and Noel Gallager are busy sticking two fingers

up at the audience - if they turn up at all.



The punters don’t just watch the Brits to see if their favourite combo

has walked away with anything. They’re waiting for a stunt like Jarvis

Cocker’s mooning the Michael Jackson troupe or a repeat performance of

the Mick Fleetwood/Sam Fox farrago.



Advertisers in the 9.05 break were Levi’s 501 - the TV debut of the new

ad - Burger King, Peanut Lion Bar, Bodyform and Adidas.



Even though the ratings may have been higher in a later break, Levi’s

weighed up the difference between getting in early or holding off until

the ratings may or may not have been higher.



Bodyform bought in because of the number of young women tuning in, while

Burger King reckoned that this was one of the best opportunities of the

year to deliver a huge 16-24 male bias audience.





Programme: The Brits

TV station: ITV Carlton

Date: 10 February, 20.00

Break transmission time: 21.05

BARB: 17.2 housewives with children TVRs (live)

Client: Levi’s

Agency: Motive

Buyer: Will Phipps

Client: Bodyform

Agency: Roose & Partners

Buyer: Annie Michaels

Client: Burger King

Agency: Zenith Media

Buyer: Duncan Cooper