TV Monitor/A Weekly Look at Who’s Buying What and When

While the fate of British versions of US comedies has previously been cancellation after one season, Loved by You, a rendering of the American hit, Mad About You, has in its favour John Gordon Sinclair - whose goofiness can, at times, be rewarding.

While the fate of British versions of US comedies has previously

been cancellation after one season, Loved by You, a rendering of the

American hit, Mad About You, has in its favour John Gordon Sinclair -

whose goofiness can, at times, be rewarding.



To give this effort a fighting chance, Loved by You has been revamped

for British TV by Gary Sinyor, of Leon the Pig Farmer fame. There is

hope.



There were three advertisers in the middle break: Wall’s Sausages,

Mirror Group and Revlon’s Almay amazing lash mascara.



All three advertisers were looking for women. The revamped Mirror was

out to attract younger women readers to the paper.



Although not evident in great numbers, the 16- to 34-year-old female

audience was the second best performing group.



Wall’s Sausages was looking for housewives and kids and this kind of

peak-time comedy is perfect for this audience, as it is unlikely to

upset family viewers.



Revlon was after ABC1 women - the highest performing audience - and is

keen to try first-run programmes which might hold sway with a female

audience.



ITV’s Loved by You, a new comedy series launched last week

Client: Wall’s Sausages

Agency: Universal McCann

Buyer: Paul Gidley

Client: Mirror Group

Agency: Zenith Media

Buyer: Mark Finnegan

Programme: Loved by You

TV station: ITV

Date: 11 March

Break transmission time: 20.43

BARB: (ABC1 women) 8.8, 16-34 women 7.6



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