Following last year’s popular pilot episode, Cold Feet returned to
the nation’s TV screens last Sunday.
Focusing on three couples, the six-part series reveals the trials and
tribulations of relationships in the 90s. The comic observations may
have contributed to the show’s popularity, while Helen Baxendale was
likely to have ABC1 males glued to their sets.
Advertisers in the first break included Entertainment Films’ Les
Miserables, Sky Digital, One2One, Duracell, Budweiser and Calvin Klein’s
The TV buyer for Budweiser chose to top and tail the ad break and was
keen to cash in on the unique coverage across all age groups that Cold
Feet would draw in. The comedy also followed Heartbeat and so picked up
a good inherited audience.
The buyer for Sky Digital was confident that after winning the Golden
Rose award at Montreux, Cold Feet would provide a good Sunday night
One2One, meanwhile, is concentrating its ads between Saturday and
Wednesday, capitalising on the highest-rating ABC1 men’s programming
with an emphasis on sport, drama and films.
Buyer: Simon Stanforth
Agency: BMP Optimum
Buyer: Peter Belkin
Client: Sky Digital
Agency: Universal McCann
Buyer: Richard Oliver
Programme: Cold Feet
TV station: LWT
Date: 15 November 21.30
Break transmission time: 21:50
BARB: 19.4 housewives with children TVRs