During the past couple of weeks, it’s not been possible to swing a
remote control without hitting a titillating programme about sex.
Teen Spirit was the slightly more serious, adult offering, a cut above
the regular formula for prime-time sex TV. In a programme which covered
the gamut of emotions from fun tales of steamy nightclubs to moving
stories about death at the hand of Aids, ordinary people relived the
heady days of the 80s when hair was bleached and pulling was second
Advertisers in the first centre break were Sky, Adidas, Royal Mail,
Wrigley’s, SpecSavers and Capital Gold.
The Capital Gold buyer said that even though Capital Gold was aimed at a
considerably older audience than Capital FM - perhaps a more obvious fit
with the show - the station still had a young following.
Sky’s buyer knew that the programme would achieve the right profile for
the brand and that the type of person tuning in would be more likely to
be a potential early adopter of digital TV.
Adidas was also seduced by the close fit that the programme’s viewers
were likely to have with the brand’s target audience.
Capital wanted to get the odd ’freak spot’ into the campaign, and this
programme seemed like a good fit.
’failed Page Three girls and Jonathan Ross talking about how insatiable
Client: Sky Television
Agency: Universal McCann
Buyer: Ian Castle
Agency: New PHD
Buyer: Simon Willis
Client: Capital Gold
Agency: Zenith Media
Buyer: John Lynch
Programme: Teen Spirit
TV station: ITV Carlton
Date: 20 October, 22.40
Break transmission time: 23.00
BARB: 5.1 women 16-34 TVRs (live)