The allure of Friday night on Channel 4 has been heightened with a
new series of Frasier, hot on the heels of the new instalment of
The antics of the madcap radio psychologist and his family neatly round
off the line-up of US comedy from 9.00 to10.30pm.
The upmarket ABC1 profile of Frasier is attractive to many advertisers,
with a bias towards light viewers. Among those in the first ad break
were Talking Pages, Barclaycard, Kronenbourg 1664, Ford Fiesta and
Scottish Courage’s lager brand, Kronenbourg, filled this slot because
Frasier’s strong ratings would appeal to 18- to 34-year-old men.
The ad is the third in the series, its humorous tone fitting in with the
Coca-Cola was put into a slot that pulls in a strong upmarket audience
across the board. The ad, which features the Men Behaving Badly star,
Neil Morrissey, is part of a month-long campaign offering prizes.
The commercial to celebrate 21 years of the Ford Fiesta ran in a spot
that would attract a trendy, youthful audience and encourage people to
go into Ford showrooms the next day.
TV station: Channel 4
Date: 11 July, 22.00
Break transmission time: 22.11
Barb: Housewives and kids 8.0 and ABC1 adults 16-34 years 8.0
Client: Kronenbourg 1664
Agency: The Media Centre
Buyer: Steve Bignell
Agency: Universal McCann
Buyer: Andrew Grieve
Client: Ford Fiesta
Agency: The Network
Buyer: Rory Lindsay