Lynda La Plante comes to Channel 4 with this new four-parter
designed to tap into the zeitgeist with a tale of pornography and murder
on the Internet. Ditching her traditional formula of hard-nosed
middle-aged women, La Plante takes on a more youthful metier with a
young cast and more than a smattering of cyber-speak.
Featuring the former Take-That-er, Jason Orange, in his first acting
role, Killer Net is designed to underline Channel 4’s commitment to
Five advertisers snapped up spots in the first ad break: V2,
Haagen-Dazs, Citroen Xsara, Alliance & Leicester and Schweppes.
The new, young and upmarket nature of the show promised to deliver the
target market Alliance & Leicester was looking for while providing a
forum for the campaign’s latest copy.
Haagen-Dazs’s media buyer felt Killer Net was right for its target
audience and emphasised the line: ’The only perfect relationship is with
For V2, the buyer at Universal McCann was hoping to pin down the 18- to
24-year-old male. Killer Net tied in well with the sex, lies and gadgets
that turn on the average young male.
Client: Alliance & Leicester
Agency: BMP Optimum
Buyer: Neil Duncan
Agency: TMD Carat
Buyer: Philip Champion
Agency: Universal McCann
Buyer: Paul Gidley
Programme: Killer Net
TV station: Channel 4
Date: 5 May 22.00
Break transmission time: 22.20
BARB: Men 16-24 6.1 TVRs (live)