TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

This was part of ITV’s Into The Unknown Week, a series of programmes about UFOs and extra-terrestrial activity culminating in the much-hyped film, Millennium, from the creator of the X-Files, Chris Carter. The main challenge to the programme was BBC1’s Auntie’s Sporting Bloomers.

This was part of ITV’s Into The Unknown Week, a series of

programmes about UFOs and extra-terrestrial activity culminating in the

much-hyped film, Millennium, from the creator of the X-Files, Chris

Carter. The main challenge to the programme was BBC1’s Auntie’s Sporting

Bloomers.



Advertisers targeting this break were attracted by the programme package

that would draw an upmarket ABC1 profile. It was felt that the slot

would have a strong appeal for both men and women.



There were seven advertisers in the first break: Coors Extra Gold,

Courts, Renault, Ericsson Mobile, Vision Express, L’Oreal Perfection and

Gillette Sensor.



Renault, promoting the Megane RT Sport, wanted a slot where the

programming was new and had a slightly different slant, appealing to a

younger ABC1 audience.



Gillette Sensor Excel for women chose the slot for its anticipated bias

towards young women across all socio-economic groups.



Coors Extra Gold, the premium draught lager, went for this break because

it offered a different feel to the usual weekend fare, so helping to

differentiate the brand.



Client: Coors Extra Gold

Agency: The Media Centre

Buyer: Matt Eaton

Client: Ericsson Mobile

Agency: Mediapolis

Buyer: Chris Skinner

Client: Gillette Sensor

Agency: New PHD

Buyer: Matthew Veitch

Programme: Strange But True? UFO Encounters

TV station: ITV, LWT

Date: 27 June, 20.30

Break transmission time: 20.59

BARB: Housewives and children 15.1 TVRs (live)



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