Robson Green is back. Those four words are enough to fill any
advertiser targeting women with utter delight. In this new series, Green
plays - guess what - a loveable rogue, too busy womanising to put much
effort into the building business he set up with his miserable brother,
played by Stephen Tompkinson (best known for his role as the priest in
Ballykissangel).
The pair are charged with renovating a house for a yuppie couple in
London, miles from their native Newcastle. The combination of light
humour and slight pathos coupled with the two male stars pretty much has
the entire female population sewn up.
Advertisers appearing in the first ad break were: Bosch pruner, Cellnet,
Holland & Barrett, Batchelors Pasta ’n’ Sauce, L’Oreal Excellence and
Direct Line Rescue.
The buyer for Cellnet chose to advertise during a new ITV flagship
comedy which would bring in high ratings and valuable light-viewing ABC1
audiences.
L’Oreal Excellence is aimed at upmarket women and was impressed by the
huge publicity drive for the programme.
Direct Line Rescue is being promoted as a new service competing against
the AA and the RAC and was keen to build coverage in a high-ratings
programme.
Client: Cellnet
Agency: Allmond Partnership
Buyer: Simon Curley
Client: L’Oreal Excellence
Agency: Universal McCann
Buyer: Emma Golby
Client: Direct Line Rescue
Agency: The Media Business
Buyer: Mark Collins
Programme: Grafters
TV station: ITV, Central
Date: 27 October, 21.00
Break transmission time: 21.20
BARB: Housewives with children, 27.0 TVRs (live)
