TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Robson Green is back. Those four words are enough to fill any advertiser targeting women with utter delight. In this new series, Green plays - guess what - a loveable rogue, too busy womanising to put much effort into the building business he set up with his miserable brother, played by Stephen Tompkinson (best known for his role as the priest in Ballykissangel).

Robson Green is back. Those four words are enough to fill any

advertiser targeting women with utter delight. In this new series, Green

plays - guess what - a loveable rogue, too busy womanising to put much

effort into the building business he set up with his miserable brother,

played by Stephen Tompkinson (best known for his role as the priest in

Ballykissangel).



The pair are charged with renovating a house for a yuppie couple in

London, miles from their native Newcastle. The combination of light

humour and slight pathos coupled with the two male stars pretty much has

the entire female population sewn up.



Advertisers appearing in the first ad break were: Bosch pruner, Cellnet,

Holland & Barrett, Batchelors Pasta ’n’ Sauce, L’Oreal Excellence and

Direct Line Rescue.



The buyer for Cellnet chose to advertise during a new ITV flagship

comedy which would bring in high ratings and valuable light-viewing ABC1

audiences.



L’Oreal Excellence is aimed at upmarket women and was impressed by the

huge publicity drive for the programme.



Direct Line Rescue is being promoted as a new service competing against

the AA and the RAC and was keen to build coverage in a high-ratings

programme.



Client: Cellnet

Agency: Allmond Partnership

Buyer: Simon Curley

Client: L’Oreal Excellence

Agency: Universal McCann

Buyer: Emma Golby

Client: Direct Line Rescue

Agency: The Media Business

Buyer: Mark Collins

Programme: Grafters

TV station: ITV, Central

Date: 27 October, 21.00

Break transmission time: 21.20

BARB: Housewives with children, 27.0 TVRs (live)



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