TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

The hapless Neil Morrissey was given a chance to flex his thespian muscles beyond beer and breasts in ITV’s Saturday night peak-time offering, the Vanishing Man.

The hapless Neil Morrissey was given a chance to flex his thespian

muscles beyond beer and breasts in ITV’s Saturday night peak-time

offering, the Vanishing Man.



The programme was a reasonably strong vehicle, but ITV could probably

put Morrissey in the starring role of a War and Peace adaption set in a

pie factory and still pull in a strong female audience.



Advertisers in the first break were Rover, RAC, Boots Photo Service,

News of the World, Kraft Philadelphia and Sainsbury’s.



The buyer for Kraft Philadelphia said that weekend airtime played an

important role in reaching the brand’s BC1 women target audience. This

show, unlike many other peak-time dramas, was likely to have a younger

profile, around the target 16-34 mark.



The RAC’s buyer felt there wasn’t much new programming around, and that

this was a good opportunity to target ABC1 men, and also achieve a

healthy secondary target of ABC1 adults.



Boots Photo Service was weighting its airtime towards Wednesday to

Saturday, and thought it would get a more upmarket audience for the

Vanishing Man than for most Saturday night films.



Client: Kraft Philadelphia

Agency: Zenith Media

Buyer: Anna Campbell

Client: RAC

Agency: BBJ Media Services

Buyer: Gavin Dorset

Client: Boots Photo Service

Agency: BMP Optimum

Buyer: Ben Jones

Programme: The Vanishing Man

TV station: ITV LWT

Date: 25 July, 19.45

Break transmission time: 20.05

BARB: 8.5 ABC1 women TVRs (live)



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