TV Monitor: A Weekly look at Who’s buying what and when

As an important World Cup qualifier match for England, this was going to be a highly watched game.

As an important World Cup qualifier match for England, this was

going to be a highly watched game.

England’s dreary fate aside, Sky is claiming the match as an all-time

record - pulling in a combined ten million viewers. Barb gave the match

3.8 million viewers, but it was inside the pubs and clubs where many

more gathered to watch England lose 1-0 to Italy last Wednesday.

With coverage sponsored by Ford, there were ten advertisers fighting it

out in the first half-time break: Ford Mondeo, KP Hula Hoops,

McDonald’s, Puma, Carling Black Label, Eurostar, Ronseal, Sugar Puffs

and UIP for the new movie, Fierce Creatures.

Football on Sky is a good environment for KP Hula Hoops, given the high

attendance of a young audience in pubs and clubs.

McDonald’s is looking for young adults and the football market is

important - games like this give it a chance to build on Euro 96.

The audience in many bars will be male-dominated, making it a good place

for Ronseal to find C1C2D DIY fans.

The rationale for Puma is simple. Puma is after 16- to 24-year-old men -

and where better to find them than at an England match?

Client: KP Hula Hoops

Agency: Leo Burnett

Buyer: Rob Smithson

Client: McDonald’s

Agency: Leo Burnett

Buyer: Nicola Hall

Client: Ronseal

Agency: Media Business Group

Buyer: James Zipuere

Programme: England v Italy

TV station: Sky Sports

Date: 12 February, 19.00

Break transmission time: 20.45

Barb: 16-34 men 31 TVRs (live)

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