TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

It was the gameshow that blew BBC1’s ratings out of the water, and has been tagged the most successful of its kind. Chris Tarrant, host of ITV’s Who Wants To Be A Millionaire?, made us sit on the edge of our seats as he pressed contestants on whether they were sure they had picked the right answer.

It was the gameshow that blew BBC1’s ratings out of the water, and

has been tagged the most successful of its kind. Chris Tarrant, host of

ITV’s Who Wants To Be A Millionaire?, made us sit on the edge of our

seats as he pressed contestants on whether they were sure they had

picked the right answer.



The Sun, the show’s sponsor, must have been overjoyed at the ratings:

Sunday 10 January scored a record 17.5 million people.



Advertisers in the first ad break were: Cadbury’s Creme Egg, Eagle

Moss’s partworks on fishing, Sainsbury’s, Powergen, Persil Tablets, COI

anti-smoking, Clinomyn and Fabri partworks on Aromatherapy.



Mark Antonouris, the TV buyer for Lever’s Persil Tablets, said that, it

being the last in the series, the programme was guaranteed to pull in a

high rating among Persil’s main audience of housewives, while New PHD’s

Adam Turner, buying for Sainsbury’s, found the show’s high profile

attractive.



Although Powergen usually avoids gameshows as the average audience is

too downmarket, Zenith’s Steve Beckett claimed this one performed well

across all demographics, especially ABC1s.



Client: Sainsbury’s

Agency: New PHD

Buyer: Adam Turner

Client: Powergen

Agency: Zenith Media

Buyer: Steve Beckett

Client: Persil Tablets

Agency: Initiative Media

Buyer: Mark Antonouris

Programme: Who Wants to be a Millionaire?

Station: ITV, Carlton

Date: 13 January, 20.00

Break transmission time: 20.12

BARB: Housewives 22.6 TVRs (live)



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