TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Bill Gates - mastermind or megalomaniac? And is he worth the countless billions that have catapulted him to the top of the world’s richest super league?

Bill Gates - mastermind or megalomaniac? And is he worth the

countless billions that have catapulted him to the top of the world’s

richest super league?



The British public were given the opportunity to decide themselves as

the King of Technology graced the technology channel, .tv, available on

satellite and Sky Digital, to give his first interview in more than a

year.



Going behind the myth to meet the man himself, we were privy to his

thoughts on the evolving world of the internet, the Microsoft trial with

the Department of Justice, and his vision for the future.



In the first break, Dell Computers, Electronic Arts and Specsavers

jostled for attention.



Dell Computers was banking on public interest in Bill’s private life to

deliver a good conversion in their overall target audience.



The exclusivity of the interview was the attraction for Electronic Arts,

which was targeting computer games enthusiasts.



Specsavers was targeting an upmarket audience that would be interested

in IT’s household name, and felt the futuristic style of its ad

complemented the content of the programme.



Client: Dell Computers

Agency: Rocket

Buyer: Steven Sworder

Client: Electronic Arts

Agency: MediaCom TMB

Buyer: Claire Oates

Client: Specsavers

Agency: CIA Medianetwork

Buyer: Simon Cox

Programme: Bill Gates at the Speed of Thought

Station: .tv

Date: Saturday 17 April, 19.00

Break transmission time: 19.18

BARB: 0.18 TVRs (live)



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