TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

It’s a while since some high-profile football has appeared on terrestrial television so the England v Luxembourg game was likely to pull in the crowds.

It’s a while since some high-profile football has appeared on

terrestrial television so the England v Luxembourg game was likely to

pull in the crowds.



Although England v Luxembourg wasn’t the most glamorous qualifier for

Euro 2000, a lot was riding on the game. Anything other than a big

England win, and coach Glenn Hoddle would have been collecting his

P45.



Advertisers wanting a piece of the action in the first break were Royal

London Insurance, AA Membership, British Airways, Specsavers opticians

and Kellogg’s Rice Krispies.



The AA buyer was confident that Channel 5 had carved a niche for itself

for screening international matches and knew that the game would be an

ideal opportunity to reach young males, who make up the AA’s target

new-customer base.



Royal London Insurance believed that it could reach not only ABC1

consumers, but also the slightly more downmarket element that makes up a

typical football audience.



British Airways also had faith in Channel 5’s ability to attract a

healthy audience to its football coverage. The buyer also realised the

game would be a good opportunity to pick up light viewers.



Client: AA Membership

Agency: Zenith Media

Buyer: Matthew Huntingford

Client: Royal London Insurance

Agency: Optimedia

Buyer: Graeme Canter

Client: British Airways

Agency: Optimedia

Buyer: Suzie Martin

Programme: Live football - Luxembourg v England

TV station: Channel 5

Date: 14 October, 19.00

Break transmission time: 19.10

BARB: 4.2 16-34 men TVRs (live)



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