TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Set among the dreaming spires of Oxford, Inspector Morse is back wending his weary way through another murder mystery with a spot of romance.

Set among the dreaming spires of Oxford, Inspector Morse is back

wending his weary way through another murder mystery with a spot of

romance.



Death is now my Neighbour followed the murder of a young woman. A

complicated trail of clues leads to an Oxford College where a bitter

battle is taking place over the mastership.



This one-off special was guaranteed to pull in a good quality ABC1

female-biased audience.



Advertisers in the first slot were: Nissan Almera, EMI, Safeway, Persil

Liquid, Andrex and One-2-One.



The Nissan Almera ad found its natural slot, given that it is a take-off

of the Sweeney, which starred John Thaw as Regan, who was possibly even

more grumpy than Inspector Morse. With Almera targeting slots close to

action themes, this seemed a good choice, even if the action in Morse is

at a more stately pace.



Unilever’s Persil Liquid was keen to build coverage among light

viewers.



Andrex, meanwhile, wanted to maximise the potential of a popular

programme, guaranteeing high ratings among key buyers in ABC1 homes.



Client: Nissan Almera

Agency: Eurospace/TMD

Buyer: Andy Beswick

Client: Unilever

Agency: Initiative Media

Buyer: Mark Antonouris

Client: Andrex

Agency: John Ayling & Associates

Buyer: Mark Robinson

Programme: Inspector Morse

TV station: ITV (Central)

Date: 19 November, 20.00

Break transmission time: 20.25

BARB: ABC1 Housewives 32 TVRs (live)



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