Set among the dreaming spires of Oxford, Inspector Morse is back
wending his weary way through another murder mystery with a spot of
romance.
Death is now my Neighbour followed the murder of a young woman. A
complicated trail of clues leads to an Oxford College where a bitter
battle is taking place over the mastership.
This one-off special was guaranteed to pull in a good quality ABC1
female-biased audience.
Advertisers in the first slot were: Nissan Almera, EMI, Safeway, Persil
Liquid, Andrex and One-2-One.
The Nissan Almera ad found its natural slot, given that it is a take-off
of the Sweeney, which starred John Thaw as Regan, who was possibly even
more grumpy than Inspector Morse. With Almera targeting slots close to
action themes, this seemed a good choice, even if the action in Morse is
at a more stately pace.
Unilever’s Persil Liquid was keen to build coverage among light
viewers.
Andrex, meanwhile, wanted to maximise the potential of a popular
programme, guaranteeing high ratings among key buyers in ABC1 homes.
Client: Nissan Almera
Agency: Eurospace/TMD
Buyer: Andy Beswick
Client: Unilever
Agency: Initiative Media
Buyer: Mark Antonouris
Client: Andrex
Agency: John Ayling & Associates
Buyer: Mark Robinson
Programme: Inspector Morse
TV station: ITV (Central)
Date: 19 November, 20.00
Break transmission time: 20.25
BARB: ABC1 Housewives 32 TVRs (live)
