ITV’s new Sunday night drama, Wokenwell, has been described as a
darkly comic murder mystery and begins with the finding of a woman’s
This ITV early Sunday night spot is a traditional favourite with
advertisers, with a good record of pulling in a strong and upmarket
audience. There were eight advertisers in the first break: Toyota, Boots
Opticians, Kenco Coffee, L’Oreal, Kraft Philadelphia, Whiskas, Jolly
Rancher and I Can’t Believe It’s Not Butter.
Boots was looking for upmarket light viewers, many of whom tuned in to
this drama if the opening episode’s performance is anything to go
The client aims to be in the first episode of a new programme,
guaranteed to catch viewers who are trying out a programme and may not
return for episode two.
Whiskas was in search of an ABC1 audience with a female bias.
Kenco’s buying is drama-centric; it believes this will pull in more
select viewers than game shows and so deliver less wastage - important
for a premium brand.
Jolly Rancher’s appearance was part of an on-going television
Agency: Media Centre
Buyer: Matt Eaton
Agency: Zenith Media
Buyer: Chris Nolan
Client: Jolly Rancher
Agency: Expert Media
Buyer: Nick Barron
TV station: ITV, Granada
Date: 18 May, 20.00
Break transmission time: 20.20
BARB: housewives 26.3 TVRs (live)