The new look will hit newsstands on February 7 and includes a greater emphasis on soap coverage, extra coverage of multichannel television and more interviews with TV personalities.
The listings have also been redesigned to give the title a modern look and simpler navigation.
The research project was led by Mike Soutar, IPC Media group editorial director, who worked alongside Andy Cowles, IPC group creative director.
Philippa Brown, IPC managing director, said: "The TV listings market is very competitive and TV Times has had a challenging time. This refresh has been a major undertaking for IPC TX and the research feedback on TV Times' new look has been fantastically positive."
Neil Robinson, IPC publishing director, said: "Digital TV, in particular Freeview, is growing at a phenomenal rate. TV Times' new look embraces digital TV with the most easy to use digital listings and also emphasises TV Times' enviable access to Britain's favourite stars and their programmes."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.