- An ad that was to have run on Channel 5 for cable station Gay TV depicting two men kissing for 20 seconds has been banned by the Broadcasting Advertising Compliance Centre.
The BACC said the ad contravened its guidelines to broadcasters and Gay TV will have to reshoot the ad.
Channel 5 had already rejected the ad despite plans to screen it after 11pm.
A spokeswoman for the Channel 5 quoted in gay newspaper the Pink, said: "It was a very obvious, full on kiss in which they were using their tongues. If we had shown it we would have been fined by the ITC, which we cannot afford to do, so we asked Gay TV to submit an advert which had already been approved.
"Even if the kiss was between a man and a woman we would not have shown it because it was too much," she said.
Out of 16 ads that Gay TV has tried to place on TV all but three have been banned. The station said it is now considering referring the matter to judicial review.
A spokesman for Gay TV, said: "We are a softcore adult gay channel and we wanted to depict that accurately. The only shot that may have been risky was when the two men, with naked torsos licked each other on the face."