Twinings is launching a new range of iced tea with advertising
aimed at matching the drink's popularity in the UK with the US and
A press and poster campaign - backed by a reported pounds 1 million
budget - will attempt to win over consumers who confuse iced tea with
the disgusting taste of cold tea.
The advertising, through Mitchell Patterson Grime Mitchell, will target
working women in London and the South, who are thought to be the most
ready converts to the product.
The ads, including six-sheet poster holograms, feature live models which
appear as dismembered tailor's dummies under the theme 'Cool yourself
The ads were written by James Muggeridge, art directed by John Taylor
and photographed by Colin Thomas. Media buying is through Equinox.