Twinings TV ad to drive product sampling

Specialist tea firm Twinings is supporting its limited edition range of black teas with TV advertising that aims to drive consumers to its website to try a free sample of the product.

A TV ad, created by Abbott Mead Vickers BBDO, supporting Twining's news Florals range of black teas, launches today (22 November). It follow ads last month supporting Twining’s green tea offering.

The latest ad aims to capture the 'beauty and floral flavour' of the tea by showing imagery of swirling liquids, which create the words "Fragrant and floral" before a tantalising tea in a tailored cup is revealed.

Media has been planned and bought by ZenithOptimedia.