Twitter chief executive says no to advertising

LONDON - Biz Stone, the chief executive of Twitter, has announced he will not be running ads on the microblogging site.

Twitter... no to ads
Twitter... no to ads

Stone eschewed the notion of selling ads to generate money for the company during a Global Technology Summit in New York.

Rather than persuing an advertising model, which Stone deemed "uninteresting", he plans to develop a series of add-on tools and services for business users of Twitter.

These tools, some of which Twitter plans to introduce by the end of the year, will include an analytics system and a directory of commercial accounts.

Although Twitter, which clocked up 17 million visitors in April, has already turned down a $500 million acquisition offer from Facebook, the company is rumoured to be in talks with Google about a potential deal.

The technology blog Techcrunch reported last month that the companies were in late-stage acquisition talks.