Twitter sorry for ad data leaks

Twitter recently found issues where users' settings choices 'may have not worked as intended'.

Twitter: 'You trust us to follow your choices and we failed here'
Twitter: 'You trust us to follow your choices and we failed here'

Twitter has apologised after revealing more bugs on its platform where user data was shared with advertisers without permission. 

The microblogging platform said it recently found issues where users’ settings choices "may have not worked as intended".

Twitter identified two issues:

  • It may have shared certain data without permission for people who clicked or viewed an ad for a mobile app and then subsequently interacted with the app since May 2018;
  • It may have shown ads to people based on what devices they use, even if the user did not give them permission to do so, since September 2018. 

For each of these bugs, Twitter said they were fixed on 5 August and users do not need to take any action. 

"You trust us to follow your choices and we failed here. We’re sorry this happened, and are taking steps to make sure we don’t make a mistake like this again," Twitter said in a statement last night.

In May Twitter revealed that some user accounts’ location data was being shared with an advertiser partner during real-time bidding auctions.

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

The future's bright, the future's Gold

8 ways that media can drive ecommerce


Job description: Marketing co-ordinator

10 takeaways from a decade of DOOH