Twitter UK appoints PHD to handle first media brief

Twitter has named Omnicom's PHD as its first retained media agency in the UK after a competitive pitch.

Twitter UK: appoints PHD
Twitter UK: appoints PHD

The pitch process also included MediaCom and Dentsu Aegis.

As part of the first review of its own advertising, Twitter UK has also today named Lucky Generals as its first retained creative agency in the UK.

David Wilding, planning director at Twitter, was part of the team of UK and US leaders to appoint the agency. Wilding joined the social media network from PHD last year, after an acclaimed tenure that culminated in him sweeping the media awards in 2014 as part of the team behind the Lego TV ad campaign.

He said: "It was a fascinating process and we'd like to genuinely thank every agency who took part for their passion and thinking.

"We're hugely excited about working with Lucky Generals and PHD on our consumer marketing activity."

Twitter began the pitch in April, and ran the process without the aid of an intermediary.

The appointment of PHD follows Dick Costolo's announcement that he would step down as Twitter's chief executive on 1 July amid increasing pressure to prove the company's commercial model is robust enough to hit its stated targets.

In the UK, Twitter is believed to be chasing the ambitious aim to double its advertising revenue to near £200 million in 2015.

Costolo is being replaced, in the interim, by Twitter's co-founder and chairman Jack Dorsey.