Twitter UK "#NotARetailStore" by The Romans

John Lewis, the American man frequently confused for the British retailer, finally gets his own Christmas ad.

Every year, when John Lewis reveals its much-anticipated Christmas ad, the man of the same name receives thousands of tweets intended for the department store. His humorous responses have made him a cult hero. Twitter celebrates John’s story with a video shot on location at his home in Blacksburg, Virginia, and set to the satirical yet sentimental track In the Bleak Midwinter

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