How Twitter won the social battle for media

Polis, the journalism think-tank at the LSE, has published an in-depth report looking at the value of social media to journalism, specifically public service broadcasting, and it highlights how Twitter has come to dominate news.

Social media: plays central role in the BBC News hub
Social media: plays central role in the BBC News hub

As the report puts it, Twitter plays a more important role in newsgathering than Facebook, which is much more about discussion and far less about breaking news.

Lyse Doucet, the BBC’s Chief International Correspondent puts it this way: "There is no question, if you are not on Facebook and Twitter, you are not getting the full story".

More telling is the comment from Joanna Carr, editor of BBC Radio 4's news programme ‘PM’, who said she "wouldn’t hire anybody who doesn’t know how to use Twitter".

From that you get all you need to know. Twitter has quickly made itself an essential modern journalism tool for news journalists.

That said, the report, written by Nadja Hahn, a business reporter with the Austrian broadcaster ORF, asks a pertinent question: why does social media in journalism matter?

Continue reading this story on The Wall.

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content