Lowe London’s poster work for Stella Artois picked up two yellow pencils in “graphic design” and “illustration”, while Wieden & Kennedy’s Honda “choir” picked up a brace of yellow pencils for sound and editing. The same agency also won a yellow pencil in the integrated category for Nike’s “run London”.
Clemmow Hornby Inge picked up a yellow pencil for art direction for its “changing lifes” press work for the Princes Trust.
However, there were no UK winners in the “TV and Cinema Advertising” category. TBWA\Chiat\Day New York shone with its work for Masterfoods’ Combos and Skittles.
DFGW’s “Elvis” for BBC Radio 2 won a yellow pencil in the TV and cinema promotions category, while 4creative was awarded for its “State of Russia” promotion.
The digital world really made its mark, picking up awards across the board. Agency Republic’s Mercedes GL Banner for Mercedes-Benz picked up a yellow pencil, as did AKQA for its “results for real life” work for Yell.com.