U Account "#BeMoreU" by Savage & King

Motivational business speaker Brad Burton fronts the new campaign by Savage & King for digital current account U.

The ad encourages people who are struggling with money management to "make a U-turn and take responsibility for their financial wellbeing", Tiger Savage, who created the film, said. Burton will post on his and U’s social channels each week over a three-month period, sharing his "Braddisms", tips and insights. The ad was directed by Sam Huntley through Spindle. 


Creative director and copywriter
Account director
Production company
1st assistant camera
2nd assistant camera
Sound recordist
Graphic design

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.