U Account "#BeMoreU" by Savage & King

Motivational business speaker Brad Burton fronts the new campaign by Savage & King for digital current account U.

The ad encourages people who are struggling with money management to "make a U-turn and take responsibility for their financial wellbeing", Tiger Savage, who created the film, said. Burton will post on his and U’s social channels each week over a three-month period, sharing his "Braddisms", tips and insights. The ad was directed by Sam Huntley through Spindle.