Uber Eats, the food-delivery service, has won the bid to become sponsor of the next series of Love Island on ITV2. The brand is understood to be paying in the region of £5m for the sponsorship rights.
Superdrug had sponsored the reality show for the past three years.
Love Island is the most-watched show on a digital channel ever among the hard-to-reach younger audience.
Last year’s series attracted an average audience of 3.6 million – the highest-ever for ITV2.
It was also the most-tweeted-about TV content of 2018, according to Kantar Media’s Social TV Ratings.
ITV and Uber declined to comment.