Uber Eats lands £5m Love Island sponsorship

Food-delivery service takes over from Superdrug.

Uber Eats lands £5m Love Island sponsorship

Uber Eats, the food-delivery service, has won the bid to become sponsor of the next series of Love Island on ITV2. The brand is understood to be paying in the region of £5m for the sponsorship rights. 

Superdrug had sponsored the reality show for the past three years.

Love Island is the most-watched show on a digital channel ever among the hard-to-reach younger audience.

Last year’s series attracted an average audience of 3.6 million – the highest-ever for ITV2.

It was also the most-tweeted-about TV content of 2018, according to Kantar Media’s Social TV Ratings.

ITV and Uber declined to comment.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content