Uber launches petition slamming new TFL rules that could 'end' the brand

Uber is asking consumers to sign a petition calling on Transport For London to drop proposed new rules, which could change the way the app operates.

Uber: calling on TFL to scrap plans that will 'end' the way the app operates
Uber: calling on TFL to scrap plans that will 'end' the way the app operates

Last night the taxi app service reached out to customers persuading them to sign a petition against proposed new TFL rules that it said would mean "an end to the Uber you know and love today".

TFL has launched a consultation into whether taxi drivers should face a mandatory map-reading test and an English assessment and whether drivers should need to have a fixed landline and offer bookings seven days in advance.

If adopted, these moves would disrupt Uber's business model, which offers an instant taxi service. 

Uber said in an email to customers the rules could mean a mandatory five minute waiting time, that customers would not be able to see how close cars were and would restrict carpooling - where customers travelling in the same direction could share a car. It also proposes that a specific fare be accepted upon booking. 

TFL has been under intense pressure from 'black cab' drivers who say the app is benefitting from a lack of regulation. Taxi drivers first conducted strikes in London in June 2014. 

So far the petition has been signed by 73,240 people and Uber said it is getting a signature every second. 

"These bureaucratic new rules will not improve your ride.  They’re designed to address the concerns of black cab drivers, who feel under pressure from increased competition, said Jo Bertram, regional general manager, UK, Ireland and Nordics, Uber. 

"The answer is to reduce the onerous regulations cabbies face today - not increase them for everyone else." 

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content